Field Intelligence
Thinking on field sales, rep reporting, and what commodity distributors need to know about their teams.
Your reps don't write orders. They write intent.
A rep's message is compressed shorthand for a sales interaction they already had. The order is in their head. The message is the fingerprint. And that gap is where billing goes wrong.
Your rep's message isn't the order
Between "rep sent an order message" and "invoice is correct" there are a dozen ways data gets lost. Most distribution businesses don't notice until a dispute.
The field sales visibility problem no one talks about
Distribution owners think they know what their field team is doing. They don't. Here's what the gap actually costs.